Previews

Jan. 11, 1999 - 1:00pm
EsquE
Irimijari Interview
    Sources: DC Technical Pages

Sega's President Shoichiro Irimajiri was recently interviewed by Asia Biz Tech, a Japanese and Asia Business and Technology web magazine. Here are some highlights and the full interview can be found here:

BizTech: I assume that you expect Dreamcast to shoulder the future of Sega Enterprises. How far do you think Dreamcast is going to penetrate into the market?

Irimajiri: I can't come up with any specific figures at this time, but within five years from 1999, we plan to get more than 50 percent share of the world's market for home-use video game machines. With that in mind, we plan to push Dreamcast into the U.S. and European markets during business year 1999.

BizTech: Dreamcast was sold out in great many stores immediately after going on sale, and from what I hear production still hasn't caught up with sales. Won't that situation stand in the way of further popularization of Dreamcast?

Irimajiri: It's true that production hasn't caught up, but we expect to resolve the production problem early in 1999 so that users will be able to get one at any of the stores without advance orders. I don't think the delay in production will bar its popularization.

Related Stories

None
Related Links

Sega of Japan
Sega of America
Dricas